BELLAS ARTES

El ascenso meteórico de Taylor Swift al estrellato es la historia de este siglo. Taylor ha dominado la industria musical desde sus inicios como sensación adolescente de la música country hasta convertirse en un fenómeno global del pop. Es la primera mujer con cuatro álbumes en el Top Ten de la lista Billboard de forma simultánea, y ha recibido catorce Grammy Awards y cuarenta American Music Awards.

La mayoría de los manuales de guion son, en palabras del autor de este libro, «como los gritos constantes que el entrenador le pega aljugador infantil, y que más que situarlo mejor ante el desafío quetiene delante, lo llenan de inseguridad. No digo que sean maloslibros. Ni mucho menos. Algunos son textos formidables (?). Entonces,¿cuál es el problema? Que no hablan del proceso». Esos manualesacostumbran a dar mucha información y consejos para alcanzar un buenresultado, pero se olvidan de mostrar cómo se ha llegado hasta ahí:los errores que se convierten en aciertos y los aciertos que acabansiendo errores; los diálogos que cierran posibilidades, los que abrendemasiado el campo, los que definen bien a un personaje, pero plantean dudas sobre si podrían ser mejores?-Te quiero -No me jodas explica cómo se crean diálogos, pero no puedecrear guionistas.

More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models. To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.

More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials.Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.

The first illustrated book to chronicle the dramatic 1973 face-off between French and American fashion designers, which left an indelible mark on the fashion industry, launched American designers as a global force, and challenged the cultural norms of the time. Images from the archives of renowned fashion photojournalists Bill Cunningham and Jean-luce Huré—largely unseen until now—capture the behind-the-scenes drama, fabulous clothing, iconic models, and glamorous guests at this historic show.