En la era de la imagen, el perfil de diseñador gráfico se ha convertido en uno de los más demandados entre los profesionales generadores de contenidos digitales.En estos tiempos digitales, el diseñador gráfico debe explorar las posibilidades creativas de cada medio y optimizar la composición gráfica para lograr una mejor comunicación visual.
Aunque la mayoría de los proyectos de diseño gráfico se elaboran con herramientas digitales y programas de diseño, ello no implica necesariamente que estén bien preparados para su correcta difusión en pantallas digitales.A las competencias específicas del diseño gráfico tradicional es preciso añadir la creación de diseños optimizados para su difusión final en los nuevos medios y dispositivos digitales (sitios Web, redes sociales, smartphones, tablets, soportes publicitarios online, canales de marketing, etc.).Este libro aúna los conocimientos básicos de diseño gráfico tradicional con contenidos específicos para diseñar en la nueva era digital, como el uso de tipografía digital, el tratamiento informático del color, las técnicas de vectorización, la optimización de imágenes para la Web, el cálculo de la resolución más adecuada para cada medio, entre otros temas.Incluye, además, numerosos ejemplos a toda página de proyectos profesionales de diseño gráfico digital aplicados, con colaboraciones de renombrados diseñadores y de estudios de diseño gráfico de todo el mundo.
A mediados del siglo XX, el campo del diseño de interiores se caracterizó por un gran dinamismo. El estilo variado y atemporal que se produjo, por lo general conocido como "estilo moderno de mediados de siglo", sigue siendo popular entre...
Robert and Cortney Novogratz, starts of the hit Bravo series 9 BY DESIGN, have been renovating and designing unique and hip homes for families for over ten years. Describing their signature style as a sophisticated but bohemian mix of high and low, new and old, they offer their realistic advice on how to create original, warm interiors with ease.
A polymath of the German Renaissance, Albrecht Dürer (1471–1528) was a prolific artist, theorist, and writer whose works explored everything from religion to art theory to philosophy. His vast body of work includes altarpieces, portraits, self-portraits, watercolors, and books, but is most celebrated for its astonishing collection of woodcut prints, which transformed printmaking from an artisan practice into a whole new art form.
This book explores the significant contribution to design culture made by Cassina, the first company to develop and industrialize timeless reeditions.
Since 1973, when Cassina launched the iMaestri Collection, the company has authentically reissued some of the most iconic models by the greatest architects of the twentieth century. The brand began this process in 1965 with the first reeditions of furniture by Le Corbusier, Pierre Jeanneret, and Charlotte Perriand, expanding over the years to create a specific collection with names such as Erik Gunnar Asplund, Charles Rennie Mackintosh, and Gerrit Thomas Rietveld. These designs have been updated, finding new life, thanks to innovative technological development carried out by the company, always in respect of the original designs.
A fresh look at one of America’s best-known and beloved artists at a pivotal but little-known moment in his life that profoundly shaped both his art and career.
Edward Hopper & Cape Ann tells the largely ignored but significant origin story of Edward Hopper’s years in and around Gloucester, Massachusetts—a period and place that imbued Hopper’s paintings with a clarity and purpose that had eluded his earlier work. This volume focuses on summers Hopper spent there in the 1920s, starting in 1923, when he first embraced watercolor during outdoor painting excursions on Cape Ann and discovered one of his favorite subjects: houses and vernacular architecture. The success of Hopper’s Gloucester watercolors transformed his work in all media and set the stage for his monumental career.
Accompanying a major retrospective at the Cape Ann Museum, including an unprecedented loan of twenty-eight works from the Whitney Museum of American Art, this highly readable and beautifully illustrated volume reveals in great depth the lesser-known story about the influence of a young painter, Josephine Nivison, who became not only Hopper’s wife but also the most trusted force underlying his artistic confidence. Here she is recast as principal producer of Hopper’s distinctive style and his “brand” visionary from the time of their courtship until his death in 1967.